You are the architecture your culture grows from.
Through deep advisory and immersive systems work, we help high-capacity leaders recalibrate the way they think, lead, and build—so culture becomes a force, not a friction.
Meet our Founder
Maximillian Cunha is a strategic advisor, cultural architect, and experience designer with over a decade of leadership across various industries. As a founder and former Head of People, he has helped build and scale high-growth companies, while coaching executives from early-stage startups to Fortune 500 organizations. As a creative, Max has produced and signed music to respected international record labels, performed at major music festivals across the US, toured internationally, and operated a successful venue in San Diego.
His work centers on guiding leaders through periods of transition, complexity, and growth with clarity and conviction.
Max’s approach integrates strategic insight, emotional intelligence, and a deep understanding of systems—both human and organizational. Drawing from his experience designing both high-trust executive environments and transformative creative spaces, he helps individuals and teams unlock their next chapter with precision, resonance, and lasting cultural impact.
Why You're Here
You’ve built success, but your current system—internal or external—can’t carry what’s next. Misalignment is compounding.
You don’t need more input. You need clarity, recalibration, and a trusted space to redesign how you lead before momentum becomes misdirection.
This is where we rebuild the architecture.
Who We Work With
Founders post-raise or post-exit looking to develop a scalable cultural framework
Executives looking to strengthen their people management skillset
Executive teams in culture crisis
Organizations looking to strengthen their company culture, increase retention, maximize productivity and employee buy-in
What We Offer
The Architect Intensive: 4-week 1:1 deep dive to rewire your operating system
Immersion Design: Design and facilitate peak-state offsites, retreats, or labs
Cultural Operating System for Teams: Culture audit + framework + live intervention
Why It Works
10+ years shaping behavior and systems in high-stakes orgs
Background in both underground and executive cultures
Proprietary frameworks, not prefab coaching BS
Integration of creative stimulus and structured clarity
Our Services
One-on-One
Executive Advising
Bespoke advisory for executives navigating critical decisions, cultural transformation, and leadership challenges.
Leadership
Development Programs
Structured programs focused on developing core leadership skills and fostering team effectiveness. Perfect for building a pipeline of future leaders and strengthening organizational culture.
Culture Audit and Development
Helping organizations instill strong values, communication frameworks, and retention strategies
Executive Search
Discover the leaders who will drive your organization forward. From executive search and board director recruitment to tailored organizational development strategies, we deliver solutions that align leadership with your company’s vision and goals.
Visit our executive search arm to learn more.
One-on-One Executive Advising
Bespoke advisory for executives navigating critical decisions, cultural transformation, and leadership challenges.
Leadership Development Programs
Structured programs designed to cultivate high-potential leaders into confident decision-makers. Perfect for building a pipeline of future leaders and strengthening organizational culture.
Culture Audit and Development
Helping organizations instill strong values, communication frameworks, and retention strategies
Executive Search
Our executive search process leverages industry-specific expertise and a proactive approach to find proven leaders with the skillsets that perfectly intersect with your technologies.
Visit our established Executive Search arm to learn more.
The Espalier Method
DISCOVER
Tools: Culture X-Ray, Executive Fit Assessment, 1:1 Discovery Sessions
DEVELOP
Tools: Personal Playbooks, Cultural OS Frameworks, Strategic Identity Mapping
SUPPORT
Change requires reinforcement. This phase provides executive coaching, immersive facilitation, and creative interventions that hardwire the new system into daily action and team dynamics.
Tools: The Architect Intensive, Leadership Advising, Retreat & Offsite Facilitation
TRANSFORM
Tools: Follow-on Retainers, Framework Licensing, Cultural Metrics, Founder Transitions
The Espalier Method
DISCOVER
Tools: Culture X-Ray, Executive Fit Assessment, 1:1 Discovery Sessions
DEVELOP
Tools: Personal Playbooks, Cultural OS Frameworks, Strategic Identity Mapping
SUPPORT
Change requires reinforcement. This phase provides executive coaching, immersive facilitation, and creative interventions that hardwire the new system into daily action and team dynamics.
Tools: The Architect Intensive, Leadership Advising, Retreat & Offsite Facilitation
TRANSFORM
Tools: Follow-on Retainers, Framework Licensing, Cultural Metrics, Founder Transitions
Results of Executive Coaching
*Anderson 2001; International Coach Federation, 2009; McGovern et al, 2001; Executive Coaching Associ. Vol IV, #1.
Anderson, 2001; International Coach Federation, 2009; McGovern et al., 2001; Parker Wilkins, 2006